LinkedIn Growth for L&D Consultancy - Thinking Grey


Founder Personal Branding | LinkedIn Outreach | Lead Generation | Case Study Creation | Marketing for L&D

Thinking Grey Linkedin Case Study

Thinking Grey

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We have worked with SimuRise across multiple phases of their website presence. Initially, we created a responsive WordPress website with engaging content and imagery to clearly communicate their story and offerings, keeping scalability in mind for future e-commerce needs.

More recently, we led a complete website redevelopment with a new design and entirely rewritten content, making the site SEO-friendly, improving structure, clarity, and search visibility.

Following the relaunch, the website generated 8 inbound leads within the first month.

see the website in action

We supported SimuRise with foundational branding solutions, including logo and stationery design, aligned to the idea of “rising” and growth. The visual identity was created to reflect their focus on leadership development, transformation, and forward momentum, while remaining professional and adaptable across formats.

We designed marketing collaterals such as booklets and leaflets that explained SimuRise’s work and learning tools. These assets were used across digital channels, including social media and blogs, to support brand communication and outreach.

We conducted product photography of SimuRise’s learning tools and simulations. These visuals were integrated across the website and marketing assets to create a consistent and professional visual language.

see the website in action

Content

Mugdha Galundia, Founder of Thinking Grey approached us to build consistent brand awareness and attract high-quality leads through LinkedIn for both her personal profile and the Thinking Grey company page. We created month-on-month content that was insight-led, relevant to her audience, and rooted in real work and experience. Over time, the content began gaining strong traction, with people frequently acknowledging her consistent presence and the quality of thought being shared.

We executed LinkedIn outreach as part of the lead generation effort, focusing on relevance and quality over volume. Over four months, this resulted in 40 leads, including one high-ticket conversion, which further led to positive reviews and strong referrals from the client.
Alongside regular content creation, we developed a detailed client case study that showcased Thinking Grey’s marquee work with a top client. The case study was written as a compelling story rather than a generic success note, clearly outlining the challenge, approach, and impact. When shared with her client list, it generated strong attention and interest.
We supported Mugdha with strategic guidance on positioning, messaging, and how to balance brand-building with lead generation. This helped her show up with greater clarity and confidence while staying aligned with the kind of clients she wanted to attract.

What Our Client Says

"We've actually gotten about 40 contacts and we've done about 10 meetings and one closure working with Hootbox. I trusted Amit and Neha with their experience in doing this. The best part about working with them for me specifically is that they know my business very well. They understand my needs and they keep asking the right questions for us to be able to give the right stories."

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