Video Marketing for An LED Lighting Solutions Company

Storytelling, Corporate Video, B2B Brand Marketing, B2B Video, B2B Video Marketing

Lightbook International

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We have worked with SimuRise across multiple phases of their website presence. Initially, we created a responsive WordPress website with engaging content and imagery to clearly communicate their story and offerings, keeping scalability in mind for future e-commerce needs.

More recently, we led a complete website redevelopment with a new design and entirely rewritten content, making the site SEO-friendly, improving structure, clarity, and search visibility.

Following the relaunch, the website generated 8 inbound leads within the first month.

see the website in action

We supported SimuRise with foundational branding solutions, including logo and stationery design, aligned to the idea of “rising” and growth. The visual identity was created to reflect their focus on leadership development, transformation, and forward momentum, while remaining professional and adaptable across formats.

We designed marketing collaterals such as booklets and leaflets that explained SimuRise’s work and learning tools. These assets were used across digital channels, including social media and blogs, to support brand communication and outreach.

We conducted product photography of SimuRise’s learning tools and simulations. These visuals were integrated across the website and marketing assets to create a consistent and professional visual language.

see the website in action

Founded in 2012, Lightbook International has rapidly grown into a leader in the LED lighting industry, providing energy-efficient solutions across the Retail, Hospitality, and Commercial sectors. Known for their "Feel the Light" philosophy, they approached us to create a comprehensive company profile video. Our goal was to move beyond technical specifications and tell a human story, focusing on how their tailored lighting solutions transform professional and residential spaces into high-performance environments.

To bring this vision to life, we developed a narrative centered on the fundamental importance of light in our daily lives. We handled the project from script to screen, blending original production footage with curated stock assets and images to reflect Lightbook’s commitment to innovation and color rendition. This phase of our collaboration successfully established a visual identity for the brand that resonated with their "hassle-free" client experience and Pan-India support services.

Following the success of the brand film, our partnership extended into the launch of four new LED lighting solutions. We took our production team on-site to ACEtech 2019 to capture these products in action at the Lightbook booth. By creating a high-energy product video during the exhibition, we were able to showcase their cutting-edge technology to a massive industry audience, highlighting Lightbook's position as a fast-growing innovator in the global lighting market.

What Our Client Says

Amit Suvarna and team have been great partners in helping us develop our Sales Training showcase video which helps us to communicate our brand and services to potential customers. The true value add is going over and beyond our requirements and providing valuable inputs in achieving good quality output that surpasses all expectations. They are an extension of Edgeworth Consulting to support in our marketing efforts. Thank you team Hootbox Unltd.

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