Like many MSME business owners, I was very reactive when it came to Marketing. I was waiting for leads to come my way, had no control on my goals and relied too heavily on word of mouth.
In this article, we have shared 4 high impact actions for a memorable Brand Launch along with 4 phases relevant to these action plans. Success lies in aligning all these activities and phases to the story you are weaving around the brand.
If you have decided to breathe life back into your business, you need to put the guilt aside, stop the blame game and chalk out a constructive roadmap to resurrection. Here are a few steps to guide you on your way …
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