Articles

We explore challenges, workarounds and marketing ideas for small businesses and future business owners who believe they can. A collection of varied and insightful articles to provide small businesses useful knowledge about setting up and growing in their marketing space. This knowledge repository is our contribution to the wide blogosphere, built with an intent of extending valuable support. 

Drop us a line if you have a specific topic you’d like to see covered.

101 Digital Marketing for Small Business Owners 2023

Like many MSME business owners, I was very reactive when it came to Marketing. I was waiting for leads to come my way, had no control on my goals and relied too heavily on word of mouth.

Tête-à-tête with Amit Suvarna 2.0 – India’s MSME Digital Marketing Guide.

As a successful coach, author, consultant, and entrepreneur in the digital marketing sphere, Amit has been able to pivot 1000s of micro, small and medium business owners to chart their journeys of marketing creativity and abundance.
Why-is-SEO-for-Small-Businesses-so-damn-hard---HootBox-Unltd

Why is SEO for Small Businesses so damn hard?

The sheer volume of websites and assets online makes it nearly impossible for small businesses to make a dent in search traffic. As time passes, it is getting increasingly difficult to do SEO for small businesses. Let’s see why that is.
How-to-generate-leads-through-social-media-that-last

How to generate leads through social media that last

45% of the world population on social media – that’s a mind-boggling 3.6 billion people. So it is very likely that we find our next customer on social media. With this in mind, how can we generate leads through social media that last?
13-easy-tips-to-improve-on-page-time-for-your-articles-and-keep-readers-coming-back-for-more

13 easy tips to improve on-page time for your articles and keep readers coming back for more

With an extensive palette of content for readers to choose from, how can brands create content that stands out, really engages and improve on-page time? Let’s find out:
4-Phases-&-High-Impact-Actions-for-a-memorable-Brand-Launch

4 Phases & High Impact Actions for a memorable Brand Launch

In this article, we have shared 4 high impact actions for a memorable Brand Launch along with 4 phases relevant to these action plans. Success lies in aligning all these activities and phases to the story you are weaving around the brand.
How-to-revive-your-business-and-take-a-positive-step-towards-excellence

How to revive your business and take a positive step towards excellence

If you have decided to breathe life back into your business, you need to put the guilt aside, stop the blame game and chalk out a constructive roadmap to resurrection. Here are a few steps to guide you on your way …
Tips-to-create-a-great-non-profit-website

Tips to create a great non-profit website

In this article, we intend to share with you some tips to create a great non-profit website with which you can initiate and manage the creation of an engaging cause-related website, without making you feel the pinch:
Surviving-the-Age-of-Social-Media-Overload

Surviving the crazy age of Social Media Overload

For a medium that’s just out of infancy and learning to walk, Social Media is remarkably overweight! During this period of social media overload, what can organizations do to use social media in an effective, non-intrusive way?